Learning from Leaders

How to engage, inform and influence business leaders


Our global survey of 1,000 business leaders sought to discover how best to engage, inform and influence executives with thought leadership. We set out to answer four key questions.

1
What's the appetite for thought leadership?
2
What topics interest them?
3
How do they consume it?
4
What impact does it have?

What's the appetite for thought leadership?

What topics interest them?

How do they consume it?

What impact does it have?

4/5
executives say the quality of thought leadership provided during a sales process influenced their decision on who to award with a deal.
70%
of C-Suite readers request calls or meetings with companies that produce good quality thought leadership.
8/10
provide contact details to download in-depth content.

Find out how to engage business leaders, download your copy of the report today.